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Roses Department Store Gazebo

Struggles And Later Developments

Richard Mabey Presents Roses Department Store!

When Wal-Mart first moved into the region in the early 1980s, its larger store format seriously diminished Roses’ market share and profitability. Roses filed for Chapter 11 bankruptcy in 1993, and had emerged from it by May 1995. In 1997, Roses was purchased by Variety Wholesalers, which dates back to the 1932 opening of Pope’s 5 & 10 cent stores in Fuquay-Varina and Angier, North Carolina. There were 106 Roses stores in operation when Variety completed the purchase. Variety quickly returned the Roses stores to profitability and soon began an expansion program that has doubled the number of stores. Rose’s Stores, Inc. was renamed Variety Stores, Inc. in 2001 but the stores have continued to operate under the Roses name.

Roses has begun opening stores in Jacksonville, Florida, again in 2011 and 2012. They are located on Arlington Road and on Lem Turner Road in an old K-Mart store. In the early 1970s Roses had been recognized as one of the nation’s most rapidly growing retail chains. It was in the early 1970s that the company expanded into Florida opening 4 stores in metro Jacksonville, 4 stores in Metro Orlando, and 1 store each in Holiday and Tarpon Springs. This expansion soon created serious supply chain problems with the company’s distribution centers located primarily in the Carolinas and these stores were subsequently closed.

Dedicated Employees Reflect On Nearly 60 Years Of Service At Roses Discount Store

Rusty Darnell and Betty Miller worked at Roses Discount Store for nearly 60 years, about 45 of which were at the Roses location on East Main Street in Jefferson.

ASHE Roses Discount Store, a long-time staple of Ashe County, will be missed by plenty of shoppers since its closing on Jan. 15, but few will miss it more than Rusty Darnell and Betty Miller.

Darnell and Miller would have celebrated their 60th year working at Roses this June.

The two ladies are first cousins, but both said they are more like sisters. Up until a couple months ago when their schedules changed, Darnell and Miller not only spent nearly every day working together at Roses, but they even drove to work together every day.

We started the same day in 1962, Darnell said, when she and Miller were in high school.

They were so young they had to get special work permits, and they didnt have a car so they would catch rides with whichever other student would take them. Back then, Roses was located on the main street of West Jefferson.

What kept us at Roses? It certainly wasnt the pay, Darnell said with a laugh.

I guess we just really enjoyed it, Miller said.

Roses closing came as a surprise, Darnell said. Roses survived decades in Ashe, even the arrival of what Darnell called the unnamed, big W store years ago. She and Miller both agreed that Roses closing doesnt feel real yet.

The next morning, theyd still be the first car in the parking lot.

Working with people I love the people, Miller said.

Expansion Into Shopping Centers

Following the war, Roses’ first real shopping center store opened in the Midtown Center at Wards Corner, also in Norfolk. Roses found the shopping center location successful and quickly went on to open stores in newly constructed centers throughout its marketing area. Early shopping center stores include No. 127 in Greenville, South Carolina’s Lewis Plaza No. 130 in Raleigh’s Cameron Village No. 132 in Greensboro’s Summit Center, and No. 135 in Jacksonville, North Carolina’s New River Plaza. Each of these stores was larger than the previous, leading the company in the direction it would take in the 1960s. When a shopping center location opened in Spartanburg’s Pinewood Plaza in 1961, the building had around 50,000 square feet of floor space and advertised itself as a “discount department store”. Other similar stores opened in Greensboro, Louisville, Roanoke and Virginia Beach before a prototype store that opened in High Point, North Carolina. In 1965, Roses opened a store in Morristown, Tennessee. From this point on until the 1990s, Roses began replacing smaller stores with these large shopping center locations. These shopping centers stores upgraded the lunch counters that had been a feature in most of the older downtown stores with cafeterias.

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Contact Of Roses Stores Customer Service

Contact Roses Stores: Find below customer service details of Roses Stores, US, including phone and email. Besides contact details, the page also offers a brief overview of the company. Reach the customer service below for support, complaints or feedback.

Head Office


About Roses StoresRoses Stores is an American discount store chain owned and operated by Variety Wholesalers. Founded by Paul Rose in 1914, Roses operates from its headquarters at Henderson, North Carolina. Roses became part of Variety only after it was acquired in 1997. Overall, there are more than 500 Variety stores throughout Southeast. Out of them, close to 175 are stores under the Roses brand. Other associate brands include Roses Express, Maxway, Super 10, Bargain Town, Bills and Super Dollar.

Roses is frequented by shoppers looking for significant savings on quality products. You can locate a store nearest to your address using the store locator on the website. Know the hot items on sale on the weekly ad catalog. The advertisement shows closeout buys, new arrivals and clearance sales. The insider deals can also be accessed through email.

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